KitchenAid Statistics By Revenue, Users, Import and Export

Introduction

KitchenAid Statistics: KitchenAid is an American brand known for its high-quality kitchen appliances, especially its iconic stand mixers. The enduring popularity of stand mixers, along with their wide range of products, indicates that KitchenAid is a major player in the home appliance market.

But how big is KitchenAid? Let’s explore some interesting statistics to understand the brand’s reach and impact. This set of KitchenAid statistics provides current market analyses from various sources, offering valuable insights for your reference.

Editor’s Choice

• In 2023, KitchenAid generated USD 21.3 billion in annual revenue.
• The company employed 10,001 people in 2023.
• As of 2024, 54% of KitchenAid’s employees are women.
• In 2024, 67% of KitchenAid’s workforce is white, 11% are Black or African American, and 10% are Hispanic or Latino.
• The average annual salary of a KitchenAid employee is USD 56,300.
• Employees at KitchenAid typically stay with the company for 4.2 years on average.
• KitchenAid will celebrate 119 years since its founding in 2024.
• On February 8, 2024, KitchenAid introduced a new color for its iconic stand mixer called ‘Blue Salt.’
• As of March 2024, the company’s website, kitchenaid.com, had 2.8 million visits, an increase of 9.88% from the previous month.
• The website had a bounce rate of 48.95%, meaning nearly half of the visitors left after viewing just one page.
• Mobile traffic accounted for 66.75% of visits to kitchenaid.com, while desktop traffic made up 33.25%.
• Crane.Co is KitchenAid’s biggest competitor, with USD 35 million in revenue.
• Bourjois is the smallest competitor, earning USD 240,000 annually.

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A Rich History Of KitchenAid

• KitchenAid’s story began in 1919, making it over 100 years old! That’s a century of innovation in the Kitchen.
• Their very first product? The H-5 stand mixer revolutionized home baking.
• In 1986, KitchenAid was acquired by Whirlpool.
• KitchenAid is more than just a North American brand. It has a presence in countries worldwide, with a dedicated website for India, for instance. This global reach highlights its success in different markets.

Countertop Appliances

• Stand Mixers: Their iconic product! KitchenAid stand mixers come in various sizes, colors, and configurations. They boast robust motors and a wide range of attachments for tasks like whisking, kneading, and food processing.
• Hand Mixers: For lighter-duty tasks or more control, KitchenAid offers hand mixers with various speeds and attachments.
• Food Processors: Effortlessly chop, slice, shred, and puree with KitchenAid food processors.
• Blenders: KitchenAid blenders, available in different power levels and capacities, can make smoothies, puree soups, or crush ice.
• Coffee Makers: From single-serve brewers to full carafes, KitchenAid coffee makers cater to diverse coffee preferences.
• Toasters: Enjoy perfectly browned toast every time with KitchenAid toasters featuring various settings and styles.
• Kettles: KitchenAid kettles, available in different designs and materials, quickly boil water for tea, coffee, or cooking.

General KitchenAid Statistics

• Interestingly, the majority of visitors (58.57%) are female, but a healthy portion (41.43%) is male. This indicates that KitchenAid appeals to both genders, those who enjoy cooking and baking.
• The biggest age group visiting the website falls between 25 and 34 years old, with a share of 24.95%. This suggests young adults are a key demographic for KitchenAid, perhaps setting up their first kitchens.
• However, considering Whirlpool Corporation’s overall revenue of $20 billion in 2023, it’s safe to assume KitchenAid contributes significantly.
• The popularity of its stand mixers’ popularity and diverse product range suggest that KitchenAid is a major player in the home appliance market.
• As of 2023, Whirlpool has launched 100 new products worldwide, including the KitchenAid Go cordless system.

Operational Priorities of Whirlpool Statistics

(Source: cloudfront.net)

• As per Whirlpool’s annual report in 2023, the company has delivered up to approximately $800 million through decisive actions and a disciplined approach for balancing the cost structure after $2.5 billion of cost inflation in the last two years.
• Whirlpool Corporation’s total revenue turned out to be $19.5 billion in 2023.
• On the other hand, nearly $0.4 billion in cash has been returned to shareholders.
• The ongoing EBIT was $1.2 billion, and the ongoing EBIT margin resulted in a 6.1% share.

KitchenAid’s Impact

• Empowering Home Bakers: The stand mixer’s ease of use allows anyone, from novices to experienced bakers, to create delicious treats. This empowers people to explore their culinary creativity.
• A Kitchen Essential: KitchenAid stand mixers have become a staple in many kitchens. Their iconic design and functionality make them a symbol of passion for baking.
• Inspiring Culinary Exploration: KitchenAid doesn’t just sell appliances; it promotes a love for cooking. Their website offers recipes, tips, and inspiration, encouraging people to experiment in the Kitchen.

KitchenAid Statistics by Demographics

(Reference: zippia.com)

• In 2024, almost 54.1% of KitchenAid employees are women, and 45.9% of employees are men.
• Based on ethnicity, 68.6% of Kitchen employees are white.
• On the other hand, 11.4% of employees are Black or African American, followed by 8.6% Hispanic or Latino, 8.6% Asian, and 2.9% unknown.
• German (50%) and Spanish (50%) are the most spoken languages in the company.

(Reference: zippia.com)

• KitchenAid Statistics by employee age group are 20-30 years (50%) and 30-40 years (50%).

By Salary Estimate

• In the United States, based on KitchenAid Statistics 2024, the average annual salary earned by 40.8% of employees in KitchenAid segments is between $25K and $40K.
• The annual earnings of KitchenAid employees share are $60K to $100K (23.3%), $40k to $60K (21.6%), $100K to $200K (11%), more than $25K (3.1%), and less than $200K (0.1%).

By Average Length of Employment

• In 2024, around 30% of KitchenAid employee’s length of employment is 1 to 2 years.
• In addition, other employee’s shares by length of employment are 23% (less than a year), 19% (3 to 4 years), 12% (8 to 10 years), 9% (5 to 7 years), and 7% (11 years or above).

By Employees Education

• Based on KitchenAid Statistics on educational degrees, 80.9% of employees have a bachelor’s degree, followed by an associate’s (11.5%), high school diploma (3.8%), and master’s (3.8%).
• The top two most important majors of KitchenAid employees are business and marketing, with a share of 25.8% and 9.7%, respectively.
• Current KitchenAid employees share working in the company from other departments are English (6.5%), computer science (6.5%), graphic design, specialized sales and merchandising, mechanical engineering, communication, ecology, pollution biology, epidemiology, economics, legal research and advanced professional studies, management, advertising, accounting, photography, etc. (3.2% each).

GE Appliances Statistics by Top Organic Keyword

• As of March 2024, Kitchenaid generated the highest traffic in the United States, 4.86%.
• Furthermore, others kitchen aid (2.17) and KitchenAid mixer (1.84%)

KitchenAid Statistics by Net Sales

(Reference: q4cdn.com)

• According to KitchenAid Statistics, in 2023, the net sales of KitchenAid laundry appliances accounted for the highest share, 27%.
• Meanwhile, KitchenAid’s other domestic appliances categories have the highest net sales share, followed by refrigeration (30%), cooking appliances (24%), and dishwashing (19%).

KitchenAid Statistics by Import and Export

• According to a report generated by Volza and updated on 2^nd January 2024, Kitchenaid has made 803 export shipments.
• Kitchenaid’s top export markets are India (275 unit shipments), Ecuador (256 unit shipments), and Guatemala (226 unit shipments).
• Meanwhile, the top 3 export products are HSN Code 85094090, HSN Code 8509400000, and HSN Code 85098000.
• The company made only 43 import shipments, and its top sourcing countries are India (40 unit shipments), Belgium (1 unit), Guatemala (1 unit), and Mexico (1 unit).
• The top 3 import products are HSN Code 83024110, HSN Code 73239420, and HSN Code 48202000.

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KitchenAid Statistics by Website Traffic

By Country

(Source: similarweb.com)

• In March 2024, the United States of America captured the highest website traffic on kitchenaid.com, with a share of 87.02%, which decreased by 0.65% in total website visitors.
• Furthermore, other countries total website traffic shares are Canada = 3.82% (+6.59%), United Kingdom = 2% (+1.1%) and Australia = 1.08% (+20.25%), and India = 0.45% (+32.03%)
• In addition, other countries collectively made a visitor share of 5.63% on kitchenaid.com.

By Devices

(Reference: semrush.com)

• KitchenAid Statistics further state that the mobile and desktop traffic share of kitchenaid.com was 66.75% and 33.25%, respectively, in March 2024.
• The total user share in KitchenAid was 85.22% in the United States, resulting in 2.8 million, of which Desktop and mobile users accounted for 33.75% and 66.25%, respectively.
• Canada has 177.4K website users, with a traffic share of 5.41%. Meanwhile, Desktop and mobile users accounted for 23.38% and 76.62% of the share, respectively.
• Followed by other countries overall device users and traffic share were United Kingdom (54.09K and 1.65%), Indonesia (45.5K and 1.39%), and Germany (29.97K and 0.91%), respectively.
• On the other hand, the above countries’ Desktop and mobile user shares are the United Kingdom (34.12% and 65.88%), Indonesia (3.25% and 96.75%), and Germany (12.16% and 87.84%), respectively.

By Demographics

(Reference: similarweb.com)

• As mentioned in KitchenAid statistics, by age group, the highest number of website users observed is between 25 and 34 years old, capturing a share of 24.95%.
• Moreover, 19.27% of kitchenaid.com users were between 35 and 44 years old.
• The other users’ shares, followed by 19.01% and 18.59%, belong to 45 to 54 years and 55 to 64 years, respectively.
• Around 10.37% of KitchenAid website users are 65 years old or older.
• Users aged between 18 to 24 years contribute a smaller share of 7.82%.
• On the other hand, in March 2024, male and female users on kitechenaid.com were 58.57% and 41.43%, respectively.

By Traffic Sources

(Reference: similarweb.com)

• From the point of view of KitchenAid Statistics, the highest traffic rate towards kitchenaid.com was accounted for by organic search with a share of 55.33%.
• This was followed by direct search, which captured a traffic share of 21.46%, while paid search generated a share of around 12.97%.
• In addition, other traffic source shares included referrals (1.68%), social (1.61%), mail (4.09%), and display (2.85%).

By Social Media Referral Rate

(Reference: similarweb.com)

• Facebook accounted for the highest social media traffic rate, with a share of 44.24% on kitchenaid.com.
• Reddit and Pinterest contribute 27.32% and 13.02% of social traffic share, respectively.
• YouTube (10.75%) and Twitter (2.85%) are the top social media traffic sharers.
• Furthermore, other social media traffic rates collectively made a 1.82% share.

The Best KitchenAid Stand Mixer

KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer ($449.95)

(Source: i.insider.com)

• This is the overall best product of KitchenAid to buy, which is best for preparing Batters, cookies, most everyday baked goods, occasional stiff bread dough, or sticky pizza dough
• Specifications: Functional capacity (3.75 quarts), Power (325 watts), Weight (23 pounds), and Compatible (with all KitchenAid attachments).

KitchenAid Classic Plus 4.5-Quart Tilt-Head Stand Mixer ($16.95 to $63.56)

(Source: i.insider.com)

• This appliance is best for budget as well as for making Cookies, brownies, whipped cream, cake, and occasional bread loaves.
• Specifications: Functional capacity (3 quarts), Power (275 watts), Weight (22 pounds), and Compatible (with all KitchenAid attachments).

 KitchenAid Artisan Mini 3.5-Quart Tilt-Head Stand Mixer ($379.95)

(Source: i.insider.com)

• This stand mixer is best for small spaces as well as for making Cookies, biscuits, muffins, pasta dough, and single batches of recipes.
• Specifications: Functional capacity (2 quarts), Power (250 watts), Weight (17 pounds), and Compatibility (with all KitchenAid attachments except the ice cream maker).

Best KitchenAid Refrigerators

• 2 Cu. Ft. Stainless Steel Built In French Door Refrigerator: ($9,449)
• 8 Cu. Ft. Black Stainless Steel with PrintShield Finish Counter Depth French Door Refrigerator: ($4,229)
• 6 Cu. Ft. Stainless Steel with PrintShield Finish Counter-Depth Side-by-Side Refrigerator: ($2,299)
• 8 Cu. Ft. Stainless Steel with PrintShielf Finish Side-by-Side Refrigerator: ($1,899)
• 1 Cu. Ft. Stainless Steel with PrintShield Finish Counter Depth Side-by-Side Refrigerator: ($11,199)

The Future of Baking

KitchenAid has undoubtedly played a significant role in shaping home baking. Here’s how they might influence the future of this culinary pursuit:

• Simplified Baking Techniques: Technology could make baking even easier. Imagine stand mixers with built-in recipe guides or voice assistants that walk you through complex techniques.
• Focus on Personalization: Recipes tailored to dietary needs or preferences could become the norm. KitchenAid appliances could adjust settings based on individual requirements.
• Globally Inspired Baking: With the rise of international cuisines, KitchenAid could introduce appliances specifically suited for different baking styles. Stand mixers with specific dough kneading settings or attachments for unique baking techniques are just a few possibilities.
• Embracing Smart Technology: The rise of smart appliances is a global trend. KitchenAid could offer features like voice control or recipe integration in different languages, catering to a tech-savvy global audience.

Conclusion

KitchenAid isn’t just about selling appliances; it’s about inspiring people to create delicious meals and share the joy of cooking. With its focus on quality, design, and community building, KitchenAid is well on its way to continuing its reign as a beloved brand for generations of cooks to come. Reading the paper analyzed on KitchenAid Statistics discussed above will help you understand the topic better.